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Media Glossary

We hope you find our glossary useful. As you come across new words and media expressions send them to us here!

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Australian Association of National Advertisers.


Australian Advertising Rate and Data Service.


The highest socioeconomic classification group.


Audit Bureau of Circulations: Audits and publishes 'average net paid sales' (circulation) per issue for member publications(newspapers and magazines). The audit is census based, checking actual sales and does not report free copies.


Australian Business and Specialist Publishers. Former name for Publishers Australia, the peak body for specialist, B2B and niche consumer magazine and digital publishers.


Advertising Federation of Australia, the association representing advertising agencies.

Ad Serving

Delivery of ads to an end user's computer by an ad serving technology company or system.


Is generally a paid segment on television or space in magazines which talks about a particular product within the program or magazine/newspaper.

Affiliate Marketing

An agreement between two sites in which one site agrees to feature content or advertising that will drive traffic to the other site. In return, the affiliate receives commission generated from the traffic that it has delivered.


The set of 'rules' the search engine uses to determine the relevance of a web page (and therefore ranking) in it's natural search results.

Ambush marketing

A sponsorship tactic in which a company which is not a sponsor of a, event attempts to capitalize on it via actions which suggest that they are an official sponsor.

Animated GIF

An animation created by combining multiple GIF (Graphics Interchange Format a compressed file which reduces the amount of time it takes to transfer images over a network connection) images in one file.


In media research terms normally means an(independent) assessment as to the technical validity of a specified survey. Magazine and newspaper audits involve the verification of 'net paid' circulation estimates. In media terms this refers to independent auditing of media buying. This is generally done by 'pooling' buys of similar demographics and then comparing buying efficiency (CPM) to the pool.

Average Frequency

The average number of times an audience is potentially exposed to an advertising message over a given period.

Average Issue Reader

An average issue reader of a given publication is a person who conforms to a stated readership qualification. For example, an average issue reader of New Idea may be defined as a person who reads or 'looks into' any issue of New Idea within the seven days immediately prior to being interviewed by the survey company. Various readership surveys define the concept of an 'average issue reader' in different ways. In interpreting readership survey data, the basis of this definition should be borne in mind.



"Brand Development Index". A BDI study analyses brand performance (sales) in a given market relative to the share of the total population living in that market. A BDI analysis is used to determine the geographic (or demographic)areas of strength or weakness in a product's sales distribution across the country. A BDI is calculated by dividing a brand's given market by the percentage of the population living in that market.


Specific advertising spaces on a given web page.


Is the sample, population or value from which percentages are derived in a survey report.


In print media ? to extend the illustration or copy to the edge of the page so there is no white border.


Short for weblog, a blog is a journal that is frequently updated and intended for public consumption. Blogs often provide commentary or news on a particular subject such as food, politics or local news, while some function as online diaries.


A fast (more than200 KB per second) internet connection that does not tie up telephone lines while the internet is in use.


A software program that is used to look at various kinds of Internet resources.



Circulations Audit Board. A sister body to the ABC, specialising in the reporting of total distribution for business and professional, specialty and community newspapers. The audit is census based and designed for publications with majority free or controlled distribution.



"Category Development Index". A CDI study analysis a product category's performance(sales) in a given number relative to the share of the total population living in that market. A CDI analysis is used to determine the geographic (or demographic) areas of strength or weakness in a product category's sales distribution across the country. A CDI is calculated by dividing a category's percentage share of sales in a given market by the percentage of the population living in that market.


Cost Per Action. A pricing model that only charges advertising on an action being conducted, for eg: a sale or a form being filled in.

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