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Media Glossary



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R


Roy Morgan Values

Ten 'values' segments developed by Roy Morgan Research in conjunction with Colin Benjamin of the Horizon Network. They help to identify groups of people who share similar values and attitudes to life.
 


S


SEM

Search Engine Marketing. The process which aims to get websites listed prominently in search engine results through search engine optimization, sponsored search and paid inclusion.
 

SEO

Search Engine Optimisation. The process which aims to get websites listed prominently within a search engines natural results.
 

Search Engine

A system for searching the information available on the Web. Some search engines work by automatically searching the contents of other systems and creating a database of the results. Other search engines contain only material manually approved for inclusion in a database, and some combine the two approaches.
 

Socio/Economic Data

Refers to classifications of people or households which relate to 'class', income, occupation, etc.
 

Spamming

An inappropriate attempt to use a mailing list, or other networked communications facility as if it was a broadcast medium by sending the same message to a large number of people who didn't ask for it.
 

Split Run

Is a scheduling technique whereby two different pieces of copy (creative material) are placed in a publication.
 

Sponsored Search

The delivery of relevance-targeted text ads as part of the search experience. Intended to satisfy users need for relevant search results, and the advertiser's desire for qualified traffic to their website.
 

Spot

In print/press, refers to Black and White with up to three colours. In television refers to a spot placement or booking in a particular program.
 

Starch (Starch Scores)

Is an aided recall method of measuring press advertisement readership. Respondents are taken through a publication page by page and asked a series of questions to determine whether or not he/she (i) remembered seeing or reading each advertisement, (ii) accurately recalled the product or brand and ad referred to, and (iii) read more than half the copy. These three elements provide three corresponding scores of readership ? noted, associated and read most. It is named after its founder.
 

Sticky

On the Web attracts visitors to return to the site and/or spend long periods of time on the same site.
 

Superstitials

A form of rich media advertising which allows a TV like experience on the web. It is fully pre-cached before playing.
 

Syndicated Research

Is usually conducted by an independent research organisation, and financed by its sale to all members of a given industry.
 


T


Tear Sheet

A copy of a print advertisement torn directly from the magazine or newspaper in which it appeared (for verification purposes).
 

Through-The-Book Method

A technique for estimating specific issue readership. It involves the survey respondent being handed either a complete or 'cut-down' issue of a specific publication, asking the respondent to inspect that issue and then asking whether he/she had read that particular issue or not.
 

Traffic

Number of visitors who come to a website.
 


U


URL

Abbreviation for 'Uniform Resource Locator' which is the address of a file of content on the Internet.
 

Unique Users

Number of different individuals who visit a site within a specific time period.
 


V


Verticals

A group of similar businesses and customers which engage in trade based on specific and specialized needs.
 

Virtual Community

Used loosely for a variety of social groups interacting via the internet in chat rooms, or on web forums. Also known as an online community, or computer mediated community.
 


W


Web 2.0

A second generation of web-based communities and hosted services such as social networking sites, wikis and blogs which aim to facilitate creativity, collaboration, and sharing among users.
 

www

Abbreviation for 'World Wide Web'. The network of content acessible on the Internet using the Hypertext Transfer Protocol ('http').
 

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