Media Glossary

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B

BDI

"Brand Development Index". A BDI study analyses brand performance (sales) in a given market relative to the share of the total population living in that market. A BDI analysis is used to determine the geographic (or demographic)areas of strength or weakness in a product's sales distribution across the country. A BDI is calculated by dividing a brand's given market by the percentage of the population living in that market.

Banners/Buttons

Specific advertising spaces on a given web page.

Base

Is the sample, population or value from which percentages are derived in a survey report.

Bleed

In print media ? to extend the illustration or copy to the edge of the page so there is no white border.

Blog

Short for weblog, a blog is a journal that is frequently updated and intended for public consumption. Blogs often provide commentary or news on a particular subject such as food, politics or local news, while some function as online diaries.

Broadband

A fast (more than200 KB per second) internet connection that does not tie up telephone lines while the internet is in use.

Browser

A software program that is used to look at various kinds of Internet resources.

Video

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