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Media Glossary

We hope you find our glossary useful. As you come across new words and media expressions send them to us here!

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Digital video recorder(DVR) or personal video recorder(PVR) is a device that records video in a digital format to a disk drive or other medium. The term includes stand-alone set-top boxes and software for personal computers which enables video capture and playback to and from disk.

Database Marketing

Customer information, stored in an electronic database, used for targeting marketing activities. Information can be what is collected from previous customer interactions and what is available from outside sources. Databases are now regulated, e.g. customer permissions are required. See also customer relationship management marketing (CRM).


Is a term used in media to describe the composition of an audience in terms of characteristics such as age, sex, etc.

Distress Space

Distress space is offered at a reduced rate when a magazine or newspaper is either not full or when another advertiser cancels a booking at the scheduled time of printing.

Distribution Platform

A media term for the ways of disseminating information, content via different media: e.g. TV, web, telephony, interactive TV. Equivalent to channels for disseminating products.

Domain Name

The unique name of an internet site.


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