Media Glossary

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E

E-marketplace

Internet-based enabled marketplace, where e-commerce takes place. Largely follows general market rules

EGN

Abbreviation for "Early General News".

End User

Usually the same as the consumer. Should be distinguished from intermediary customers (channels) and, where significant, from the final purchaser (e.g. the final purchaser of baby clothes is not usually the end user).

Exclusivity

Is when an advertiser is given a guarantee that they will be the only advertiser in their product category appearing in a particular magazine, television program etc.

Eye tracking

A research method that determines what part of an advertisement consumers look at, by tracking the pattern of their eye movements.

Video

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