Media Glossary

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F

FPC

Abbreviation for 'Full Page Colour'.

FPM

Abbreviation for 'Full Page Mono'.

Fast Moving Consumer Goods (FMCG)

Frequently purchased consumer products, usually known as packaged goods in the USA, e.g. food brands, beverages, toiletries and tobacco.

Firewall

Software that provides security for a computer or local network by preventing unauthorised access to or from a private network.

Flash

Web design software that creates animation and interactive elements that are quick to download.

Frequency

Number of times an average person or home is exposed to a media vehicle (or group of vehicles), within a given time period. (2) The position of a television or radio station's broadcast signal within the electromagnetic spectrum.

Video

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