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Media Glossary

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Abbreviation for "Graphic Interchange Format". A common format for image files, especially suitable for images containing large areas of the same colour. GIF format files of simple images are often smaller than the same file would be if storing in JPEG format, but GIF format does not store photographic images as well as JPEG.


Extra pages in a magazine that fold out

Gross Rating Points (GRP)

The number of exposures of a broadcast ad multiplied by the size of each audience. A single GRP represents 1 per cent of the total or target audience in a given region. The total weight of the campaign.


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