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Media Glossary



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I


IFC

Abbreviation for 'Inside Front Cover'.
 

ISDN

Abbreviation for 'Integrated Services Digital Network'. Basically a way to move more data over existing regular phone lines. Used for sending print and radio ads from production departments/companies to the media.
 

ISP

Abbreviation for 'Internet Service Provider'. ISP can provide connectivity to the Internet, host web pages for users, or be 'carriage service providers' who provide access to the Internet.
 

Integrated Marketing Communications (IMC)

As communications media diversified each with its own specialists, consumers began to hear different messages from the same brands. IMC was created to manage communications more consistently from the consumer's perspective, e.g. a single creative brief for all media.
 

Internet Protocol

A method for delivering information from one computer to another. Each computer has an IP address which is a string of four numbers separated by periods (such as123.45.6.789) to uniquely identify it from all other machines on the internet.
 

Interstitials

Advertising information, usually a webpage, which is downloaded and displayed to users while they wait for other web based material to download.
 

Issue Date

The date printed on the cover of a magazine. This is also referred to as the 'Cover Date'. See also 'On-Sale Date'.
 



 



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