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Media Glossary

We hope you find our glossary useful. As you come across new words and media expressions send them to us here!

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Abbreviation for 'Outside Back Cover'.


Mobile sites that can be accessed by anyone who has a web enabled mobile and a data plan regardless of who their carrier is.

On Sale Date

The date a publication actually goes on sale(hits the stands).


Mobile sites that are accessed via your own mobile carrier portal. Only customers of that specific carrier can access these mobile sites.


An individual has given a company permission to use their data for marketing purposes.


An individual has stated that they don't want a company to use his/her data for marketing purposes.


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