Directories News Google

Add my business   Advertise on this site

Make MBN your homepage
Are you listed?
Advertise on this site
Contact us

Media Glossary

We hope you find our glossary useful. As you come across new words and media expressions send them to us here!

Search tips View search tips
Search for keyword: in the MBN glossary


Tear Sheet

A copy of a print advertisement torn directly from the magazine or newspaper in which it appeared (for verification purposes).

Through-The-Book Method

A technique for estimating specific issue readership. It involves the survey respondent being handed either a complete or 'cut-down' issue of a specific publication, asking the respondent to inspect that issue and then asking whether he/she had read that particular issue or not.


Number of visitors who come to a website.


To view all videos in larger format click here

Recent Searches

1. "promotional products"
2. "s.a"
3. "brandable"
4. "3bmedia"
5. "madia"
6. "outdoor apn"
7. "digital media"
8. "598"
9. "nsw"
10. "newspapers"
More Results