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Global Publishing to launch Golf Vacations in Australia

02 Jun 2009

Global Publishing Pty Ltd, the publishers of Australia’s longest serving travel magazine, Vacations & Travel, intend launching Golf Vacations magazine in to the Australian and New Zealand markets in October.


The quarterly magazine, well established throughout Asia, has been in print for more than 20 years.


The magazine will be published under license from Pacom Media of Singapore and in a reciprocal arrangement with Pacom and other licensees; Global Publishing will become the Australia/NZ advertising sales representative for the magazine’s other international editions.


The Australia/New Zealand editions will feature syndicated content from the international editions as well as original material from Australia, New Zealand and the South Pacific. Paul Myers, founding editor and publisher of R.M. Williams OUTBACK Magazine has been appointed as the project manager of the magazines establishment and launch.


Vacations & Travel publisher, Anthony Gallagher believes “This is an exciting opportunity to fill a niche in the Australian and New Zealand travel publishing market, the play-and-stay golf vacations market in Australia and overseas is expanding.”


He then went on to say “It will appeal to an affluent demographic, and with a planned major subscription drive and effective distribution, we have already received indications of strong advertising support.”


The initial print run will be 20,000 copies with a retail price of $8.95 selling through newsagents as well as selected golf clubs and other specialty outlets.



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