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Print Advertising Drives Online Leads

02 Jun 2009

Traditional print media drives online leads, according to data released by Telmetrics, a Canadian company focused on advertising call tracking and measurement solutions.


The company measured consumer web activity generated by more than 1,200 print Yellow Page ads from November 2008 to April 2009 with each ad including both a unique URL and phone number.


Telmetrics found URL visits represented 44% of leads on average, while call traffic generated 56% of leads. Tracking unique URL activity in addition to call measurement demonstrated a 78% increase in overall leads driven by print.



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