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Realview unveils new brand platform at Publishers Australia's First Tuesday Drinks

02 Jun 2009

Realview is celebrating ten years in business this week by sponsoring the ‘First Tuesday’ networking event for members of Publishers Australia and will today unveil their new brand platform at the popular Loft Bar in Sydney .
Realview is a digital publishing services provider with a converged digital platform that unifies media.  The technology and services of Realview are finding favour amongst Australian publishers who know getting content online is not the same issue as making online channels profitable.  It is with this in mind that Realview chief, Mr. Richard Lindley today expressed his excitement about the future of publishing in Australia.
“Digital Publishing Services is a fast emerging sector of the industry and we reflect the future of the industry through our use of Unified Media.  Unified Media delivers all the aesthetic appeal and quality of print publishing along with the immediacy and response provoking elements that make online channels so powerful, and it is this proposition that offers publishers, marketers and advertisers the greatest opportunity to generate new revenue streams since the web caught on” said Mr. Lindley.  “Readers React to Realview’ is the promise we make and ‘Increasing Circulation.Online’ is the business we’re in. Our new logo, brand platform and website reflect our transition from software developer to that of digital publishing services provider and I am confident we are the best such provider in the world.”
“We’ve spent ten years perfecting our offering and we’ll spend the next ten helping publishers harness the power of unified media.  We’re very proud to be part of Australia’s great publishing tradition and very excited about the future of the industry,” Mr. Lindley said.
Having recently finalised a major project for iconic magazine, The New Yorker, Realview has seen the result of a close collaboration with South Australia’s Independent Weekly go live today. “South Australia’s Independent Weekly has established its daily newsletter as a stand alone online product and that launched yesterday” said Mr. Lindley.  “It’s a shining example of what a publisher with vision can achieve for his readers and his advertisers by using the power of unified media.”
The advertising industry is also beginning to pay attention to the potential of unified media and according to Richard Lindley, publishers should monitor the market for agencies that are using unified media technologies to pitch new accounts and produce digital communications for their clients.
“Part of the challenge in our industry has been encouraging agencies to understand the offering and how to make the most of converged digital media platforms.  Unified media makes it possible to deliver campaigns to a highly engaged, online audience in a way that encompasses print, web and audio, video and direct response components in a single execution,” said Mr. Lindley. “Major advertisers will set new benchmarks in the way our converged digital media platform is used and this will provide publishers with active examples that can pave the way for discussion with their own advertisers.”



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