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Global Report Shows Online Ad Spending to Follow Video & Social Networking

30 Jun 2009

According to a new report on the Global Online Media Landscape, by the Nielsen Company Online in the USA, engagement by internet users is deepening, due to a shift toward video content and social networking as popular online subcategories.

As reported by the Center for Media Research, highlights of the report include:

  • The number of users frequenting online video destinations has climbed 339 per cent since 2003.
  • Time spent on video sites has shot up almost 2,000 per cent over the same period.
  • In the last year, unique viewers of online video grew 10 per cent, the number of stream grew 41 per cent, the streams per user grew 27 per cent and the total minutes engaged with online video grew 71 per cent.
  • There are 87 per cent more online social media users now than in 2003, with 883 per cent more time devoted to those sites.
  • In the last year, time spent on social networking sites has surged 73 per cent.
  • In February, social network usage exceeded Web-based e-mail usage for the first time.

Since 2003, interests of the average online user have shifted significantly from portal-oriented browsing sites such as shopping directories and guides and internet tools/web services to video and social networking sites that have moved to the forefront, becoming the two fastest growing categories in 2009.


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