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Westwick Farrow, B2B Publisher, Offers Stimulus Package

10 Jun 2009

When Publishing Edge asked Adrian Farrow, Managing Director of Westwick Farrow, how integrated packages are working for their company in the current market, Farrow answered:


"Currently we are running our own stimulus packages which offer clients who are in one medium only, the other, at very attractive rates for the second." He went on to say, "An online client only gets offered the appropriate magazine and a magazine only client gets offered online at an attractive rate. The object is to hold the price line on their preferred media and encourage them to try something new which hopefully we can also hold. These packages have just been introduced and are already being well received."



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