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Magazine Demand for Paper to Decline Dramatically by 2020

23 Jun 2009

Newsprint demand will decline by 56 per cent between 2008 and 2020, while volumes for business papers and print will also fall by 45.5 per cent according to a new report highlighted by ProPrint in their online weekly e-newsletter for the print and associated industries.


This report is the first to be launched by the Stationers' and Newspaper Makers' Company and is entitled the Future of Paper and Print in Europe 2008-2020. This report analysed demand trends for print and graphic paper grades in Western Europe.


The report, which was researched and written by Richard Harris, principal of pulp and paper consultants, NLK Associates, estimates that magazine demand could decline by 32 per cent as a result of a rise of online publishing and impact on advertising, along with the impact of digital media on the business magazine sector.


Harris said, "This is an alarm bell to those in the industry that have been blind to the problems of capacity."


Significant future trends in printing technology are likely to include digital printing processes that move into higher volume segments of the market and even greater digital integration of the creative-to-print interface.


On paper manufacturing, the report said new substrates will be introduced, such as those with intelligent capabilities using RFID inserts or specialised printing, or ones that incorporate nano-technology.


According to Harris, the market that will fare best is the advertising and commercial print sector, where volume demand is forecast to decline by only 14.5 per cent.


The downturn in print demand is impacting on the worlds' largest supplier of print machinery, Heidelberg. Their pre-tax profit nosedived by A$959million according to its 2008/09 year-end results, with chief executive, Bernhard Schreier warning that there is no sign of an end to the global economic crisis.



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