Australian Publishing Association to Follow US Lead

Publishers Australia is currently working on a new strategic plan aimed to address the impact of the economy and the changing nature of the magazine publishing landscape.

According to American Business Media (ABM) President and CEO Gordon T Hughes, the ABM will deal in the short term with ways to help the industry fight the effects of the economic slump and in the long term with systematic changes in the industry, which include less print advertising, more online marketing and more revenue generated from content rather than advertising.

Alan Sarkissian, Executive Director of Publishers Australia told Publishing Edge, "Following our recent pro-active stance on the major postal issue currently before us we have received a surge in enquiry as to membership. Embracing both print and online communications with the changing media landscape strategic plans need to be constantly renewed, which we are currently in the process of doing, adding value to membership."

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