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B2B Revenues Drop for Print, Digital and Trade Shows

03 Dec 2009

According to data released by American Business Media's Information Network B2B print, trade show and digital marketing revenues continuedto decline through the first three quarters of 2009.


Print revenue fell 25.7 per cent in the first three quarters of 2009 compared with the same period last year. Trade show revenue declined 19.2 per cent, and digital revenue dipped 3.0 per cent.

B2B spending on these three marketing platforms totaled US$15.1 billion for the period, a drop off of 19.3 per cent from the year-earlier period. Print's share of B2B revenue fell from 40.7 per cent in the first three quarters of 2008 to 37.4 per cent this year. In the same time frame, trade shows' share of revenue remained steady at 41.6 per cent, while Digital's share of revenue climbed from 17.7 per cent to 20.9 per cent.



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