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Birth of Online Parenting Mag

08 Apr 2010

Practical Parenting has unveiled its first foray online with Integrated as part of the Yahoo!7 network, the new site will act as the gateway to the Yahoo!7 parenting portal.


Gabrielle Cardwell, assoc publisher, said: "The launch of provides a new platform to interact with our loyal audience base and extend the brand experience from the magazine to the online environment."


An Australian Yahoo!7 first is the launch of Yahoo!7's Opinions platform, with experts and the parenting community alike sharing thoughts and connecting with users able to host their own blog directly within the site.


Online advertising will be sold by both Yahoo!7 and Pacific Magazines with Yahoo!7 securing Canon as the launch advertiser for its new Canon PIXMA campaign.



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