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Media Jobs to Escalate

13 Apr 2010

Media jobs will increase significantly over the next three months, with more than 22 per cent of employers planning to grow staff numbers during the second quarter of this year, a new employment report has revealed.


The Employment Expectations survey conducted by recruitment firm Hudson shows that the hiring intentions of Australian employers have increased for a fourth consecutive quarter as market conditions surge. Building on the promising result reached last quarter, employer confidence has now grown a further 2.4 percentage points with 31.5 per cent of employers reporting plans to increase their permanent staff levels during the April - June 2010 period. This is the strongest level seen since the September quarter 2008.


The proportion of employers looking to raise their permanent staff levels increased to 36.7 per cent this quarter compared to 35.5 per cent last quarter, up from 18.6 per cent 12 months ago.


After many employers in the advertising/ marketing/media industry significantly reduced their teams over the past 18 months, 22.5 per cent of employers are now reporting an intention to increase their permanent staff levels, with employers beginning to think about the resources they will need to harness growth opportunities as demand from clients returns. While sentiment has eased a fractional 0.6 percentage points from last quarter, it nevertheless remains well above the results recorded throughout 2009.


Victoria showed the strongest growth in the media sector with 29.5 per cent of employers planning to hire during the April to June quarter, a growth of 24 percentage points. Meanwhile, in NSW intentions are down 5 percentage points from last quarter with 19.7 per cent of employers planning to boost permanent staff numbers.


Amy Yates, national practice director, Hudson sales, marketing and communications was reported in B&T Today as saying: "The boost in employer confidence, which will continue for the remainder of the year, comes as the economy bounces back and demand from clients returns."


She added: "Our results not only underwrite the positive surge in labour demand nationally in January, but also point to the increasing issue of looming skills shortages."



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