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Realview Leads from the Front with iPad

30 Apr 2010

Realview technologies has developed a viewer to allow their clients titles to be available on the iPad by May.

As reported in the PANPA Bulletin, key customers, including Indonesia's Kompas daily newspaper and a wide variety of Australian and New Zealand regional titles are being encouraged to sign up.

If an iPad owner accesses content using Realview the technology recognises the platform and automatically delivers it in the new format.

Realview chief executive, Richard Lindley was reported in the PANPA Bulletin as saying; "We had to build the technology from scratch. There are new elements such as pinching to zoom, flip page icons and re-callibrating the content if the iPad is tipped to read vertically instead of horizontally.

"It was not easy because we did not have an iPad to test on," he continued. "However we are confident everything will be ready in time for the iPad launch."

Fairfax Media and News Ltd use Realview technology however none of their flagship dailies have signed up. Lindley says, "It's hard to know whether the newspaper industry sees this as a viable delivery platform. Newspapers are going down the track of wanting the news now-on any device.

"The iPad is more of a device that lends itself to magazines-it's much more about sitting back and enjoying the experience of the iPad and the content."

Lindley believes Adelaide based electronic daily, In Daily, would be a fast moving adopter of the device along with a number of Asian publications.



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