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Australia The Magazine Launches

19 May 2010

Australia The Magazine was launched last week supporting the Brand Australia campaigns, four-year project to market Australia as a business and investment destination

Subtitled "the story of a nation's achievements through its people", the glossy publication features a plethora of other famous Australians, and friends of Australia, including Kevin Rudd, News Corp chairman Rupert Murdoch, ABC managing director Mark Scott, Virgin boss Richard Branson, Cate Blanchett and celebrity chef Kylie Kwong.

"Austrade has been quite courageous in that they have stepped outside the square and produced a magazine with real journalism, real copy and real interviews with real people," Peter Lynch, who won the pitch to publish the magazine, was quoted in The Australian as saying.

The initial print run of 10,000 will be distributed at the Shanghai World Expo with a further 30,000 copies to be printed for the Commonwealth Games and the G'day UK trade expo in London.


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