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PacMags Plans Revamp of Thatís Life Magazine

19 May 2010

Following declining circulation Pacific Magazines is to give That's Life a major face lift. The revamp will be supported with a new marketing campaign using TV and point of sales advertising campaigns.

The latest circulation figures show in the January to March quarter That's Life circulation fell by 10 per cent on the same period in 2009. Circulation has gone from 309,076 to 278,248.

Peter Zavecz, commercial director at Pacific Magazines, told B&T Today that the revamp aims to increase circulation back above 300,000.

"It needs to be reinvigorated so we've refreshed the look and made more investment in marketing too." He said. "We're keeping the same price point and style of editorial content. We've accepted it as it is for a while, but now it needs oxygen.

"It's been a tremendously successful magazine. Advertising in That's Life has been enormously positive offer over the last 12 months, it hasn't been as badly affected as other magazines.


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