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National Retailer Launches Custom Magazine

09 Jun 2010

National dining and entertainment retailer House is set to launch a national custom magazine in September. The first 76-page issue will have a circulation of 100,000, and will be distributed directly to key customers involved in "loyalty programs".

The magazine, entitled House, will be published by Melbourne custom publisher Nuance Multimedia Australia.

"We are looking for advertisers involved in products and services that complement entertainment and dining. However, since 73 per cent of our consumers are women aged between 30 and 55, we are welcoming advertisers that span the entire women's market." said Nuance Multimedia Australia managing director Jim Clarke.

After the first issue, a dual distribution method will be employed whereby House magazines will still be given to key customers, but will also be sold for $7.95 on newsstands.

"This model has been successful with other Nuance publications like Australian Cyclist and Wartime. We aim to publish Spring, Summer and Autumn issues, and will then determine whether the magazine will be more regular or not."


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