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iPad Strategy Workshop

29 Jul 2010

An iPad strategy workshop to examine news and content distribution will be held at the PANPA Future Forum in Sydney on the 27th August 2010.

This workshop intends to examine the key strategies and issues around using the iPad and other tablets for news and content distribution. It will be a highly interactive session, drawing on strategy frameworks for the iPad, Australian case studies, international perspectives and original research.

The workshop will cover:


  • Drivers and pace of uptake of iPad for news and media
  • Pricing strategies: options, analysis, multi-platform pricing
  • Design issues: key features, design variables, aggregation
  • Integrating social media into iPad media apps
  • Strategies for browser versus app delivery
  • Production issues: platforms, conversion, timing, investment


Led by Ross Dawson, Chairman, Future Exploration Network. Workshop Details are as follows:

Date and time: 27 August 2010 | 10:00am - 12:00pm

Venue: Sydney Masonic Centre, 66 Goulburn Street, Sydney

Registration: PANPA Members - Free

General Admission - $80 incl GST

Admission with Partner Discount - $50 incl GST


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