Supporting Magazines in a Cluttered Environment |
25 Aug 2010 |
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Five myths about magazines and their realities: - The magazine category is too small to impact my bottom line.
- People don't read magazines anymore - especially the youth market.
- Candy and Gum are the main drivers of profits at checkout.
- Magazines make no difference in my store.
- Magazines are more hassle than they are worth.
To download the report click here. OPINION/FEEDBACK TO THE EDITOR
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