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30 Sep 2010

IDM Launches Magazine Extension of Anti-Ageing Website

The first issue of Younger You magazine, a new anti-ageing title is set to launch on the 29th September 2010, published by Independent Digital Media (IDM).

Younger You magazine is an extension of IDM's anti-ageing website, and features 132 pages packed with the latest news, procedures, products and advice on looking and feeling more youthful.

Edited by Jenni Gilbert, former Editor-in-Chief of New Idea and Editor of Good Medicine, Younger You magazine will have a print run of 30,000 and will be distributed nationally via newsagents, clinics and online via

Gilbert says the magazine is an exciting step in building on the strength of the Younger You website.

"Younger You magazine will complement to confirm the brand as the go-to resource for accessible, commonsense information on achieving a more youthful appearance," says Gilbert.

Marina Go, Publisher for Independent Digital Media says, " quickly established itself as Australia's most trusted anti-ageing source, and by extending the brand into the magazine landscape, we can now communicate with our highly engaged audience both online and offline."

Aimed at women (and men!) aged 30+ who want to look their best for their age, the new title features ways to look and feel more youthful, from tips on makeup, skincare, nutrition and salon treatments, to dentistry, surgical and non-surgical options.



Fairfax Media Unveils iPhone applications of its flagship newspapers The Age and The Sydney Morning Herald.

The Fairfax apps for the iPhone are unusual in that they will incur a monthly recurring charge. Most apps on the iPhone, particularly media apps, incur a one-off payment.

As previously reported in The Australian, Fairfax will charge $2.49 a month each for the SMH, Age, Brisbane Today and WA Today.

For a six-month sign-up, subscribers can pay a discounted rate of $12.99.

Fairfax Media chief executive Brian McCarthy said earlier this month that the new pricing would be "the first move by Fairfax Media to charge for its online news content on a mobile phone", citing "tremendous possibilities ahead" for media companies as new platforms and channels for content emerge.

The move comes amid more changes for The Australian's iPad application, which is due to release a new upgrade of its service within days.

The upgrade will see the newspaper's editorial and letters loaded in the application as well as the newspaper's Higher Education, Features, Arts and Property sections.

A new photograph gallery will also be added.

The upgrade is currently with the makers of the iPad, Apple, which is expected to release the upgrade as soon as this week.

Earlier this month, Fairfax announced that it would charge $9.99 to access the Good Food Guide website for 12 months, the first time Fairfax has erected a paywall for its online media sites outside its business flagship The Australian Financial Review.

News Limited is working on plans to start charging for news online across its mastheads, expected to be launched next year.

Source: The Australian

ACP launches refreshed Woman's Day


A new campaign for ACP's Woman's Day, created and launched by Banjo, follows a refresh of the brand.

The new-look print magazine hit newsstands this week featuring Oprah Winfrey on the front cover, and heralds the beginning of an era of "more positive and entertaining" content for the title, plus an emphasis on Australian cover exclusives. The $4.5m TV campaign covers all capital cities and regional areas across Australia, and promotes the key pillars of the Woman's Day brand - food, fashion, celebrity, health, horoscopes and puzzles. The 30 second TVC shows a woman relaxing with her copy of Woman's Day as these elements come to life around her. The soundtrack is a contemporary cover of Buddy Holly's ‘Everyday'.


To watch the TVC click here



Telstra and ACP Custom Media partner to champion small business

Telstra and ACP Custom Media today announced they are joining forces in a new media venture for small to medium business owners - a custom-published magazine and website, aptly named: Smarter Business Ideas.

The first issue of Smarter Business Ideas will be delivered directly to more than half a million Telstra Business customers nationwide in February 2011 with a print run of 525,000.

Published quarterly, Smarter Business Ideas will offer jargon-free advice, business solutions and real-life case-studies for Australia's small and medium enterprises (SMEs). The magazine will be backed by a dedicated Smarter Business Ideas website.


ACP's Deputy Group Publishing Director, Gerry Reynolds, said extensive research revealed a real niche for the new media venture, as the special needs of SMEs are not currently being met.

"We know small business owners are avid magazine readers and they also seek news and information online. We've put a lot of research into Smarter Business Ideas magazine to make sure it really serves their needs, reinforced by a web presence for those wanting to interact and get information more regularly."

Although Telstra is backing the venture and providing the magazine free of charge to its SME customers, Ms Shiff said Smarter Business Ideas would have an independent editorial team. John Kavanagh, former deputy editor of BRW and editor of Personal Investor has been appointed as editor.

The magazine will use the experiences of real-life Australian businesses to help readers improve their own businesses. Case studies will lead the content, which will include easy-to-read, useable solutions in technology, planning, teamwork, innovation and sales.


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