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Major UK Publishers Form B2B Network

21 Oct 2010

Six Publishers, Including Haymarket, Incisive, Reed Business Information, and UBM Medica have joined BBN to form the online ad network for B2B titles.

BBN's announcement of international expansion signals the global demand by marketers to reach business decision makers in the context of their work. With the addition of these six UK based media companies, also including Decisive Media and Newsco Insider, BBN has strengthened its offering for major brand-building advertisers seeking a large-scale solution for reaching this important target market. Other international media companies, including Toronto-based Owen Business Media, have already opened audience reach to BBN advertisers with extension of their European web properties.

Additional publisher partnerships are anticipated in the coming months. This launch announcement comes on the heels of several BBN UK based ad campaigns targeting this new BBN audience.

The international arm of BBN will operate under the same model as the US division. BBN, in partnership with 24/7 Real Media, has established offices in London in order to provide publisher and advertising support locally.

"Matching brand advertisers with large scale international media programs has been a challenge for both agencies and b2b publishers," said Duncan Kirk, Group Sales Director for Reed Business Information."The value of our qualified audience is unquestioned and we are excited to join BBN as they provide this solution for UK marketers."

"Our customers and our partner, 24/7 Real Media, a WPP company, have spoken of the tremendous opportunity to replicate our model beyond North America," BBN's Chairman, Derek Reisfield, explains. "As the world continues to shrink due to emerging technologies it is only natural that BBN set its sights on international expansion. We are proud to be associated with our esteemed international Charter Partners and we are confident this sets a solid foundation to fill the demand abroad."

BBN provides advertising clients targeted reach to qualified business media audiences through a variety of digital media platforms including website, email, and custom programs.

"BBN's international expansion will help marketers benefit from and have even more access to business decision makers globally," said Ari Bluman, President, Sales and Operations. "The UK is an important market for us and the addition of six prominent media companies strengthens our relationships with international b2b agencies that are seeking a large scale solution for reaching bigger audiences in the UK."

For a complete listing of BBN partner publishers visit


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