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ABC Setting Measurement Rules for Tablet Devices

04 Nov 2010

ABC's Digital Publishing Sub-Committee has been reconvened to investigate how to best incorporate digital versions sold through tablet devices such as Apple's iPad, and Google's Android. The sub-committee will meet weekly commencing from Wednesday November 10, 2010.

The ABC Digital Sub-Committee, made up of ABC members from its key constituents; Publishers, Advertisers and Advertising Agencies, has been in existence since 2005 guiding ABC policy on the auditing and reporting of the sale of digital versions of printed publications and web site traffic through the ABA Web Audits.

One of the main activities the sub-committee is tasked with is to produce a discussion paper to address topics such as; replica editions and how it should relate to the print edition; aggregation of print and digital circulation and recordkeeping guidelines.

Participants on the sub-committee include:

Committee Chair

Dr Stephen Hollings - News Limited
Committee Members
Adam Blount - Pacific Magazines
Angus Boyd - News Digital Media
Alan Pont - Fairfax Media
Carl Hammerschmidt - ACP Magazines
Catherine Woodside - News Limited
David Gaines - Maxus Global
John Derry - The Monthly
Liz Earl - The Age
Paul Elliott - OMD Australia
Phil Vella - Haymarket Media
Rob Billington - West Australian Newspapers
Robert Whitehead - Fairfax Media
Stephen Hollings - News Limited
Steve James - AANA
ABC Representatives
Paul Dovas
Heather Craven

The sub-committee will meet in the offices of the ABC each Wednesday during November, December 2010 and January 2011. Any outcomes which affect ABC's Rules will be reported into the Rule Review Sub-Committee.


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