ABC Setting Measurement Rules for Tablet Devices |
04 Nov 2010 |
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ABC's Digital Publishing Sub-Committee has been reconvened to investigate how to best incorporate digital versions sold through tablet devices such as Apple's iPad, and Google's Android. The sub-committee will meet weekly commencing from Wednesday November 10, 2010. The ABC Digital Sub-Committee, made up of ABC members from its key constituents; Publishers, Advertisers and Advertising Agencies, has been in existence since 2005 guiding ABC policy on the auditing and reporting of the sale of digital versions of printed publications and web site traffic through the ABA Web Audits.
One of the main activities the sub-committee is tasked with is to produce a discussion paper to address topics such as; replica editions and how it should relate to the print edition; aggregation of print and digital circulation and recordkeeping guidelines.
Participants on the sub-committee include:
Members Committee Chair Dr Stephen Hollings - News Limited Committee Members Adam Blount - Pacific Magazines Angus Boyd - News Digital Media Alan Pont - Fairfax Media Carl Hammerschmidt - ACP Magazines Catherine Woodside - News Limited David Gaines - Maxus Global John Derry - The Monthly Liz Earl - The Age Paul Elliott - OMD Australia Phil Vella - Haymarket Media Rob Billington - West Australian Newspapers Robert Whitehead - Fairfax Media Stephen Hollings - News Limited Steve James - AANA ABC Representatives Paul Dovas Heather Craven
The sub-committee will meet in the offices of the ABC each Wednesday during November, December 2010 and January 2011. Any outcomes which affect ABC's Rules will be reported into the Rule Review Sub-Committee.
OPINION/FEEDBACK TO THE EDITOR
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