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New Social Media Marketing Alliance Emerges

11 Nov 2010

Beyond Digital Media and Taurus Marketing have announced an exclusive partnership in response to increasing demand from customers, organisations and leaders in Australia who struggle to understand how to implement social media effectively to deliver to business objectives.

Over 40 per cent of Australian businesses are dipping into social media however many are still struggling to fully realise the potential opportunities and risks it presents.

Sharon Williams, CEO of Taurus comments, "We are finding with clients and new business that a greater understanding of social media is needed to deliver strategies which show a real return on investment. We see a gap in the market to deliver effective, tactical social media strategies that cut through the jargon. This partnership allows us to give our clients an extended social media offering to compliment our award winning communications expertise. The Beyond Digital Media team's core values are in perfect synergy with our ‘No Bull' brand."

The new partnership will see Taurus enhance its existing trademarked award-winning social media offering, TaurusEngageTM. Under the agreement, Taurus and Beyond Digital Media will combine capabilities around the provision of digital services with an emphasis on strategy, social media engagement and ROI.

Chris Bishops, Head of Digital Strategy at Beyond Digital Media comments. "By working with Taurus we add further firepower to our marketing offering which already boasts the experience of people like Iggy Pintado. With our strong digital expertise we are able to close the gap that exists within many organisations between marketing and technology. Our partnership with Taurus creates a unique entity able to deliver relevant strategy, training, advice and creative solutions to make social media a powerful tool for tangible business solutions."

TaurusEngageTM offers corporates a strategic approach to social media engagement ensuring they receive relevant, practical and measurable advice to meet their business objectives. TaurusEngageTM cuts through the hype and jargon and helps individuals and companies engage in conversation.

TaurusEngageTM was launched over 12 months ago and has already developed and implemented successful social media strategies for clients such as Bible Society NSW, winning the PRIA and AMI State award recently as well as servicing individuals such as Emanuel Perdis, Managing Director of Napoleon Perdis.


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