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ACP Backs More Magazine Research

02 Dec 2010

ACP Magazines has appointed Atomic Search as its search marketing partner without a pitch in a bid to improve the online visibility of its magazines.

The agency picked up the business following a referral from SBS. ACP Digital director Carl Hammerschmidt said: "A significant share of our audience comes from search engines and it's a priority for us to improve our online visibility through this channel."

Atomic Search general manager James Dixon said: "We are delighted to be working with such a prestigious organisation, which boasts household brand names like Harper's Bazaar and Cosmopolitan.

"The fact that such a strong media company is getting involved in search marketing shows it is becoming an increasingly important element of an organisation's overall business strategy."

Atomic was recently appointed by Cancer Council NSW to handle SEM and SEO.



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