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Richard Branson Launches iPad-Only Mag

02 Dec 2010

Whatever Rupert Murdoch's got planned for The Daily can wait; fellow billionaire Richard Branson has beaten him to the punch with The Project. The iPad-only magazine launches tomorrow, promising some sweet Tron-pegged Jeff Bridges action.

It'll be exciting to see just what a magazine built from the ground up for the iPad can accomplish, rather than titles that have fumbled - to varying degrees - in the process of translating dead tree content into a tablet experience. Leading the charge in the inaugural issue: that Bridges profile, a 205mph "supercar", the search for Earth 2.0.

Murdoch's Daily, on the other hand, is rumoured to be launching on December 9 with more of a traditional news focus.

No details yet on pricing, or how the interface will work, but the app is expected to be live this week in the iTunes store.


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