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Pac Mags Launches Pay Wall for K-Zone

21 Dec 2010

Pacific Magazines has erected its first pay wall, with the relaunch of kids magazine K-Zone and if successful other magazines will follow.

The website, which was launched in partnership with digital agency Tonic and gaming specialist Third Sense, is predominantly free, but offers additional games, content and prizes to paid subscribers.

Consumers can subscribe to the site for $2.95 a month. The site design includes personalised avatars which allow users to navigate the site, as well as virtual avatar merchandise, a games centre and online competitions which allow users to exchange virtual points for prizes.

Pacific Magazines youth publisher Mychelle Vanderburg told AdNews that the business model will be tested for six months, before any decisions are made about using the model with other magazines, such as Total Girl.

She said in a statement: "The dynamic between the print and online mediums is of paramount interest to publishers worldwide. This latest innovation by the Pacific Magazines' youth team seeks to provide a direct link between the two K-Zone media platforms - and reward our readers by going one step further than the traditional websites as users earn rewards, win prizes and play games within a fun, learning environment."

K-Zone editor Daniel Findlay said: "Our new website has been 12 months in the making and from the outset we've held a commitment that any paid-for model must over-deliver in terms of value for money."

Source: AdNews


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