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Fairfax Axes Sport&Style Magazine and iPad App

21 Dec 2010

Fairfax Media has axed its monthly glossy Sport & Style magazine, which had been inserted with The Sydney Morning Herald and The Age, citing market conditions as the reason. The magazine's iPad app, the first tablet application developed by Fairfax Media, is also being closed, just six months after being unveiled.

Publisher Lisa Hudson said in a statement: "It is never an easy decision to close any publication, but particularly a magazine of the quality of Sport&Style."

The 370,000 circulation title - licenced from French title L'Equipe - launched in March last year.

In March this year, Fairfax announced that it was upping the print run and changing the cover stock.

Hudson, said: "Sport & Style achieved editorial standards of the highest calibre and it is with much regret that we are ceasing publication of the magazine. "The Sport & Style team has worked tirelessly and with tremendous focus over the past two years to deliver readers and advertisers a great publication and we would like to thank them for their efforts.

"We would also like to thank our loyal advertisers for their support in the past two years. "Market conditions mean that it is no longer viable for us to continue publishing Sport & Style."

Hudson added: "I will immediately begin meeting with staff affected by this move to discuss all options for the future."

Source: Mumbrella



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