ACP $1m Ad Spend for New Mag

Ultimate Fighting Championship Magazine, under licence from UFC, is being supported by free-to-air commercials, pay-TV ads, print, point of sale and social media activity to the tune of $1 million.

The magazine is launching with an initial distribution of 120,000 copies, with high expectations. A forthcoming UFC fight at Sydney's Acer Arena this Sunday sold out within half an hour of tickets going on sale.

The magazine, published 10 times per year, will have a cover price of $6.95.

UFC Magazine has become one of America's best selling newsstand titles since launch in July 2009, outselling long established titles in the men's category.

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