| At a breakfast launch this morning in front of 100 of the publishing fraternity Gordon and Gotch (GGA) a division of ASX listed PMP Limited launched their new digital distribution strategy.
Gordon and Gotch, Australia's oldest distributor of newsstand publications have now extended their offer to include digital distribution for publishers. Gordon and Gotch has partnered with leading e-solutions provider Magazine Cloner to launch technology for digital publishing to the Australian and New Zealand market.
Craig Davison, MD of GGA, when launching this initiative in Sydney today, commented, "The way magazines are distributed and consumed is changing at an accelerated pace and it is important for us to be able to offer digital distribution and e-publishing in addition to our traditional services. With the creation of our new division GGA Digital we can now give our publishing clients a route to market with bespoke Apps and digital additions across multiple platforms"
Gordon and Gotch views this entry into the digital space as an opportunity to expand the geographical reach for the publishers they represent with the first APP live in April 2011.
Gordon and Gotch is Australia's oldest publications distributor with operations commencing in 1853. Gordon and Gotch harness a deep pool of knowledge of the Australian magazine market and have a reputable track record in developing sales for their clients with a focus on driving the fundamentals of circulation and distribution through:
- Industry Knowledge (Publishing and Retail) - Logistics
- Market Intelligence - B2B Marketing Services
- Circulation Excellence - Customer Service
Gordon and Gotch represents a range of approximately 4,400 mass media and special interest publications distributing in excess of 190 million copies per year and is a core business within the PMP Limited Group one of Australasia's leading integrated provider of consumer insight and printed communications solutions.
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