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New Look For Fairfax Magazines

01 Apr 2011

The(sydney)magazine and The(melbourne)magazine, unveil a new look and revitalised editorial content as part of Fairfax Magazines' commitment to improvement of their print products.

Featuring new masthead logos and more contemporary typography, the new look is designed to enhance the visual experience for readers and advertisers, while reflecting the strong personality of the titles - smart, sophisticated and not afraid to have fun.

Enriched editorial content on every page is designed to offer more to readers and aimed at deepening their engagement with the magazines.

Fairfax Magazines Chief Executive and Publisher, Lisa Hudson, said "the(sydney)magazine and the(melbourne)magazine resonated with readers at launch and this refresh will only strengthen the relationship readers have with the titles."

"Eight years on they continue to be the authority on their respective cities and play a unique role by combining quality feature writing with the food, wine, fashion and lifestyle content our readers love," Hudson said.

Fairfax Magazines Creative Director Dean Hastie said: "We wanted to create visual surprises that are both engaging and entertaining for the reader. The aim was to make the design bolder and more confident".

All the popular regular columns will remain, but dynamic new editorial content has been added including iSpy, which highlights openings, trends and events in each city.

The new-look the(melbourne)magazine were inserted into The Age on Friday March 25, while the(sydney)magazine was inserted into The Sydney Morning Herald on March 30.


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