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New Magazine Launch for AMP

01 Apr 2011

AMP Capital Shopping Centres has launched a quarterly fashion mag, Inspire Magazine, which will be distributed free within the various centres' local communities.

As reported in B&T, the magazine is being launched with a national circulation of 400,000. It is set to build the shopping centre brands' presence and position them as leaders in fashion among the communities they service.

Four editions will be published yearly, with the first two focusing on fashion, and the other two, lifestyle. The glossy will feature centre-specific activities for each region as well as broader editorial content. The inaugural issue will include an interview with fashion designer Alex Perry.

AMP shopping centres include Warringah Mall and Macquarie Centre in NSW, Pacific Fair in Queensland, Knox Shopping Centre in Victoria and Garden City in Western Australia.


Source B&T



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