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B2B Publication Reinforces the Power of Print Whilst Extending Online Reach

29 Apr 2011

In an industry sector that has witnessed the demise of several print titles, and the reduction in frequency of others Australia's only remaining monthly IT and comms magazine, Voice+Data, has announced a range of innovations and initiatives which publishing house, Westwick-Farrow Media believe will ensure a bright and exciting future for the magazine, and its brand extensions.

Voice+Data continues to buck the trend away from print with over 90 per cent ‘requested' circulation under the Circulation Audit Board's new verified recipient reporting metrix. "We are very encouraged by the ongoing power of print, and plan to continue to improve and enhance the magazine experience for our loyal and engaged audience" publisher, Geoff Hird stated.

To this end, Voice+Data has undergone a facelift, with the coming May issue revealing a new cover design and a fresh, modern design throughout. The new look will be heavily promoted at CeBIT from the Voice+Data stand.

This issue also sees the editorial team expand to better service the audience of the magazine and its digital brand extensions. Longstanding editor, Merri Mack moves to a contributing editor role, with Andrew Collins jumping into the editor chair, giving Voice+Data increased coverage on the ground. "Merri has done a great job with the brand and we are pleased she will stay with Voice+Data, while Andrew has been a regular freelance contributor in recent years so knows the market well and brings some fresh ideas and energy to the table" Hird said.

Voice+Data, which already has a well supported web-based digital edition, will launch an iPad app in July this year, ensuring readers can access the title when and how they want. Along with eNewsletters and a sister website in this means that Voice+Data content will be available in print, by email, online and via mobile channels by mid year. "We are excited to be working with our digital publishing partner, Texterity, to launch an iPad/iPhone version of the magazine which will complete the multi platform offering for our audience" Hird concluded.


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