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US Magazine Launches Double in First Quarter of 2011

29 Apr 2011

Things are looking up for the US magazine industry, based on results from magazine database

During 2011's first quarter, 54 new magazine titles were launched, more than double the number (25) of publications that debuted in first quarter of 2010.

The number of magazines that folded increased slightly from 2010's first quarter to first quarter 2011; 22 ended in 2010 and 25 titles folded in the first three months of 2011.

New launch categories that dominated 2011's first quarter were regional interest, food and women's titles. Some of these titles include Plum Miami, Gourmet Italian Kitchen and Harmony Magazine.

The crafts category saw the biggest losses in 2011's first quarter, with Access Direct TV, Continental and Parade HealthyStyle folding.

Source: Folio


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