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Future of Magazines Towards 2020

18 May 2011

Embedded video's included in the 2011 digital edition of Media Titles - Advertising & Marketing Resource Guide, covering a forum in which speakers, including Nick Chan, CEO, Pacific Magazines and Megan Brownlow, Executive Director, PricewaterhouseCooper/Editor, The Entertainment & Media Outlook 2011-2014, provides some excellent insight into where magazines currently sit in the media mix and their future.

These videos can be accessed through the digital publication with the print edition of  Media Titles - Advertising & Marketing Resource Guide mailed this week in print format to media buyer/planners, marketing executives, publishers and media executives throughout Australia.

The publication has also been created in a digital format as an iPad friendly Emagazine. The videos, amongst others can be accessed on Page 10 of the publication using this link (, or by clicking on the cover on the home page of

A long list of media executives have shared their views within the publication. The consumer publishing sector is represented by Phil Scott, MD, ACP Magazines, Lisa Hudson, Chief Executive and Publisher, Fairfax Magazines, Sandra Hook, CEO, News Magazines amongst others.

The B2B sector and custom publishing sectors also include incisive comment and opinion from executives in these category sectors along with research and statistics embracing integrated media platforms.

The publication is supported by the Australian Marketing Institute as well as the industry association Publishers Australia. Media Titles - Advertising & Marketing Resource Guide's digital edition also includes links to over 12,000 industry contacts through and compliments Media Trends+Strategy, another annual, to be published in October covering all sectors on the media landscape.


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