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Magazines Extend Reach and Adapt to Change

03 Jun 2011

Industry leaders agree that the GFC dealt a massive blow to the retail segment, which is inextricably bound to the Australian appetite for consumer magazines. Like retail, the consumer magazine market has yet to recover in terms of ad revenue and circulations. But there is hope, in the form of a collaborative approach under revitalised industry bodies and a concerted push to promote the loyalty, love and discretionary spend unique to magazine readers.

To read the full story published on pages 35 and 36 of ,the latest edition of Media Titles - Advertising & Marketing Resource Guide please click here.

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