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Magazine Trends Technology Enhances by Brands Inspire

09 Jun 2011

The hype, bluster and debate that has shrouded Apple's iPad debut just over a year ago has delivered the magazine publishing industry a prodigious gift. Whether it wanted it or not, it has challenged strategic thinking on every level.

As publishers suffered under the oppressive heft of embracing the age of the web and watching their advertising revenue erode with it, the advent of online extensions as a mode of distribution has shifted the game yet again.

To read the full article click here to go to the latest edition of Media Titles - The Advertising & Marketing Resource Guide.

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