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New Magazine Set for Launch in Kids Market

23 Jun 2011

A big increase in top-end luxury family holidays will lead to the launch of a new magazine - Five Star Kids - as an offshoot of Australia's highest-selling family travel magazine, Holidays with Kids.

While attention has been focused on families seeking more affordable holidays amid rising living costs, there has been a small but growing niche of well-travelled, high-earning families seeking ‘top shelf' holiday experiences, according to Signature Media which publishes one of Australia's longest-running and best-selling travel magazines, Holidays with Kids, as well as premium travel publications, Signature Travel and Lifestyle magazine and also Signature Spa Beauty &Wellness magazine.

Signature Media Director, Cathy Wagstaff, said Five Star Kids would be launched this December initially as a supplement to Holidays with Kids magazine but would soon become a stand-alone publication catering to an AB demographic often overlooked in the family holiday market. The supplement will also have additional distribution channels appropriate to the target market of this title.

"Major travel agencies are reporting to us a significant growth in high-end luxury travel for well-to-do families so we have decided to cater to this often neglected niche market through this exciting new publication, Five Star Kids," Ms Wagstaff said.

"As the experts in family travel, Holidays with Kids, has been quick to respond to this trend and in Five Star Kids, AB parents will find glamorous destinations, first class accommodation and luxury getaways that satisfy their desires for luxe holidays that pamper the whole family and create unforgettable experiences for their children.

"Time-poor but cash-rich parents are increasingly opting for luxury holidays, where everyone lives it up. These parents are seeking quality experiences and unique adventures with their children but also want some time alone while on holiday, with their children well looked after in childcare facilities that engage them and provide their kids with enriching cultural experiences. Five Star Kids will show them a world of holidays where the whole family can have fun together in style. At this level, families want the best travel agents to plan their trips and prefer not to book online. We will be highlighting the most knowledgeable family travel agents"

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