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Apple Unveils Australian Titles on Newsstand Platform

19 Oct 2011

The launch of Apple's digital publishing platform iOS5 Newsstand signals a new focus and support for publishers taking their content to the iPad and features publications such ACP Magazine's The Australian Women's Weekly and Gourmet Traveller as well as Wired, National Geographic and The Daily. Gourmet Traveller.

Newsstand sits on the homepage of any iOS 5 device and houses only newspaper and magazine apps, making search for publications in the crowded app store much faster.

The platform also has background loading, meaning readers do not have to sit and wait for their latest edition to download, it does this in the background. If readers have subscribed to a magazine, it will download over Wifi as soon as the latest edition is released.

Keith Ahern, CEO of Oomph-, creators of the Oomph digital publishing platform that powers over 70 titles on iPad said: "Newsstand is quite simply the biggest innovation from Apple in support of magazine and newspaper publishers on the iPad.

Not only does automatic downloading bring true grab and go to the iPad, it allows interactive magazine style apps to be differentiated from the cluttered App Store. Just like going into a book store, iPad users will be able to peruse magazines and make a more considered purchase. They will not have to fight their way through games and utility style apps to find what they are looking for."

Ahern added: "It has been key for us to help our customers both understand and embrace this opportunity. Our clients have been very enthusiastic about making the move to the newsstand. For these reasons, we have made it a priority for the Oomph digital publishing platform to be ready at launch."

The Oomph digital publishing platform was created in 2010 to help publishers take their content onto the iPad.

Source: B&T

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