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Rugby World Cup - The Mobile Digital Hit of 2011

25 Oct 2011

Rugby World Cup 2011's comprehensive digital strategy and delivery has been given the thumbs up by fans from around the globe, hungry to immerse themselves in tournament content across multiple platforms.

The RWC 2011 official mobile application, available on BlackBerry, iPhone, Android and Windows Phone 7 devices, has been downloaded more than three million times and garnered more than 350 million page views, while videos, including match highlights, daily news and best moments from the previous week , have been viewed more than 17 million times through the official mobile app.

More than five million video clips have been viewed on the official tournament website at with 120 million page impressions generated.

The quickly evolving digital landscape is underlined by the fact that page impressions on the official mobile platforms outnumber by a factor of three to one.

The Rugby World Cup FaceBook page ( now has more than 1.4 million fans, whilst more than 100,000 people are following the RWC Twitter feed. Videos on RWC's YouTube channel, at have been viewed more than 4 million times.

Rugby World Cup Head of Communications Dominic Rumbles said: "The Rugby World Cup 2011 digital offering has been one of the success stories of what has been an exceptional Rugby World Cup. In partnership with the Rugby New Zealand 2011 organising body we have provided an integrated platform that is easily accessible for fans from around the world, while generating maximum promotion of the event."

"We are delighted with the record numbers of fans that have become involved in Rugby's showcase event, even though they may not have been able to make it to New Zealand."


  • Official mobile application downloaded more than 3 million times
  • Over 1.4 million fans of the official RWC Facebook page
  • More than 17 million video clips viewed on the official mobile app
  • Usage on mobile devices outstrips usage of through a ‘traditional' computer

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