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ACP Magazines Now Rebrands as Bauer Media

05 Nov 2012

ACP Magazines has rebranded as Bauer Media following the German company's recent multi-million dollar purchase of the publishing company.

The rebrand has commenced and will roll out over the coming months, with the Bauer Media badge to be formerly stamped on the company early in the new year.

Deborah Thomas, director of media and brand development at ACP, told B&T that it will be "business as usual" as the company undergoes its rename.

"It's not about changing the business it is simply changing the corporate ID," Thomas said.

Thomas said there would be no changes made to the magazines other than stationary, mastheads and reskinned websites.

"What is important to note here is that ACP is not a name consumers are particularly familiar with."

"They are familiar with the Australian Women's Weekly, Woman's Day and all of our brands.

"This is a corporate rebrand as we have seen happen many times."

Matthew Stanton, chief executive of ACP, said the decision to rebrand was a "natural transition" following Bauer Media Group's acquisition of the publishing house last month.

Nine Entertainment Company offloaded the magazine company to Bauer for $525m to shrink its debt.

Stanton said: "The purchase of Australasia's leading publishing company by the internationally successful Bauer Media Group is both a resounding vote of confidence in the future of print media and endorsement of ACP's outstanding magazine brands."

"As part of the Bauer Media family the company will extend its proud tradition of excellence, building on our strengths as we continue to innovate and develop across multiple platforms including digital editions, websites and licensed products.

"We have the best brands and the best people and I look forward to leading the company into a new era of success."

Source: B&T


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